Jeff B. Wilson
CCM, PGA, LCAM
Phone
Personal Mission Statement
"My lifelong purpose is to make a positive impact in people's lives. I strive to elevate my standards daily and motivate others to challenge themselves, inspiring them to achieve their goals."
Hello! I'm Jeff B. Wilson, CCM, PGA, LCAM
Executive Hospitality Professional
A confident and extremely passionate hospitality leader in the club and community industry; with proven management experience covering private clubs, active adult lifestyle-HOA communities, and a world class resort environment.
EXPERIENCE
2023-2024
Interim General Manager/COO
Residential community with 245 members, 18 holes of golf, a practice facility including 8 eight tennis courts, multiple swimming pools, a fitness facility, three restaurants, and three bars.
Supervised a $2.1M clubhouse renovation due to a clubhouse flood in December 2022, including oversight of clubhouse designs and furnishings, restructuring a central kitchen, and spearheading the buildout of a new additional kitchen/restaurant/bar with all ventless kitchen equipment.
Key Achievements
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Created the 2024 budget with all department heads – Most department heads had never been involved in a budget process.
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Achieved over $257K in annual financial savings/benefits – Developed financial saving opportunities and new revenue streams while tactfully renegotiating all vendor agreements.
2022
Interim General Manager
Former home site to the LPGA Thornberry Creek Classic. Complete oversight over a 36-hole facility with a 65,000 sq ft. clubhouse, which hosted over 70K rounds of golf annually, over 40 wedding events, and 30 outside golf events during five months.
Key Achievements
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Established customer service and team training initiatives for all staff members, including over 80 employees – Established monthly team meetings and implemented various team building exercises.
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Developed a new catering contract and increased banquet revenue by 8%. The previous contract was completely overhauled, and new pricing was established for all catering events.
2022
Interim General Manager
Established in 1924, Carlisle Country Club is an 18-hole private members’ club with approximately 275 members offering golf, fitness, restaurants, catering, and swimming amenities.
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Key Achievements
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Supported implementing all Bobby Jones staff training initiatives – Established weekly management staff meetings and goals.
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Implemented several capital initiatives – Including building repairs, golf course improvement, and amenity enhancements.
EDUCATION
1976-1982
Business Management
Activities and societies: Kappa Alpha Order Fraternity | WCU Golf Team 4-year letterman
1972-1976
High School Diploma
Activities and societies: Exchange Social Club | JV Basketball | Golf Team – 4-year letterman
2010-2020
Various industry-related workshops and seminars
2017 – 2020 Club Managers Association of America
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BMI – General Management/Chief Operating Officer
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BMI – Food and Beverage Management
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BMI – Leadership Principle
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BMI – Club Management
2010 – PGA Certified – Executive Management & Golf Operations
2020 – ADM Certification
Professional Development
Jeff's career journey has been marked by numerous challenges that most professionals never encounter, from closing golf courses for development purposes to personal family health needs that took him away from the industry. He has even faced the adversity of his position, being eliminated three times due to financial constraints. However, his unwavering resilience and determination have consistently propelled him to new heights, maintaining a high level of accomplishment in every opportunity he has managed. This is a testament to his character and unwavering commitment to success, instilling confidence in his ability to overcome any challenge.
HONORS
2003, 1997
2004
2003
2002
1996
1998, 1995
PGA National Golf Day
CERTIFICATIONS
SKILLS
Club Leadership
Food & Beverage Operations
Hospitality Operations
Club Marketing
Financial Management
Staff Training & Development
EXPERTISE
Club Leadership
Jeff's empathetic leadership style is a beacon of inspiration, characterized by high visibility, engagement, and a solid commitment to diversity and inclusion. His initiative and promotion of a genuine team-building concept are evident, as he uses purposeful team-building techniques to set a standard of excellence and foster a sense of ‘position ownership.’ It is the cornerstone of building trust amongst all team members. It is vital in leadership because it helps understand how others feel so a leader can respond appropriately.
Jeff promotes high employee contributions to the club's overall success, creating an inclusive and diverse work environment. When a leader shows that they are aware of their employees’ feelings and appreciate those feelings, even when they disagree with them, it builds trust and strengthens the leader/employee relationship.
Food & Beverage Operations
Jeff’s food and beverage operations philosophy emphasizes creating a club atmosphere that values quality and thoughtful simplicity. He promotes a vision of casual elegance that gracefully supplants rigid formality, fostering an inviting environment for all members and guests. This approach enhances the overall experience while reflecting a commitment to excellence in service and culinary craftsmanship.
He is committed to maintaining high consistency in his food service initiatives, adding value, celebrating traditions, and fostering camaraderie among members. He believes clubs must offer engaging social programs to create a vibrant atmosphere. To achieve this, he emphasizes consistency and enforces procedures to ensure exceptional service, making each member's experience memorable and enjoyable.
Hospitality Operations
Well-developed in all hospitality operations, covering a private, semi-private, resort, and property management environment. Jeff's strategic thinking and consummate professionalism are evident in his passion for the club business. His innovative programming and event creation are backed by his strong financial acumen and unwavering commitment to promoting continued education and awareness. He further exemplifies this dedication as a professional consultant, offering valuable insights into industry standards for sound business decisions.
An award-winning professional with a rare dual accreditation in the hospitality industry. His CCM designee (Club Managers Association) and PGA Certified Professional in General Management and Golf Operations titles, coupled with his extensive leadership experience in private clubs, HOA’s, and a world-class resort environment, make him a unique asset. His previous role as a Board member of the South Florida PGA Section further distinguishes him in the industry.
Club Marketing
Jeff’s approach to club marketing is rooted in storytelling, strategic engagement, and fostering a sense of exclusivity and belonging among members. He understands that a private club’s brand extends far beyond its amenities—it’s about the lifestyle, community, and unique experiences it offers.
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Jeff employs a multi-faceted marketing strategy that integrates digital innovation with traditional engagement, ensuring that the club attracts and retains discerning members who align with its culture and values. His strategies emphasize brand positioning, member acquisition, and retention, reinforcing the club’s reputation as a premier destination for social and recreational excellence.
​Through Jeff’s strategic and innovative marketing leadership, the club sustains a compelling presence in the market while deepening its relationship with existing members, ensuring long-term success and prestige.
Financial Management
Jeff's commitment to financial stewardship shapes his leadership and decision-making. By managing budgets and optimizing resources, he boosts operational efficiency and accountability. Balancing fiscal responsibility with high-quality service ensures everyone feels valued, enhances stakeholder satisfaction, and fosters a collaborative culture where individuals can thrive and contribute to collective success.
Jeff excels at identifying new revenue opportunities through comprehensive market analysis. His strategic foresight and innovative mindset significantly contribute to his unwavering pursuit of income growth, enabling him to navigate various economic challenges effectively.
Jeff's resilience and adaptability enable him to turn setbacks into opportunities for success. He views obstacles as learning opportunities, fostering stakeholder confidence and optimism about the club's financial future. This reinforces their trust in his vision for sustainable growth and profitability.
Staff Training & Development
Jeff believes a club's greatest asset is its people, a value reflected in his leadership style. He tailors training programs to meet individual employee needs, inspiring staff to excel and contribute to the club's success. Committed to professional development, he prioritizes training and mentorship to enhance team members' skills and knowledge.
Jeff fosters a work culture focused on accountability, ensuring team members understand their responsibilities and contributions to success. He encourages open communication and teamwork, builds trust, and inspires innovative ideas.
Jeff helps employees meet organizational standards by prioritizing growth and collaboration. He conducts regular performance evaluations and feedback sessions to provide constructive advice and acknowledge achievements, identifying areas for improvement while celebrating their successes. He is committed to investing in leadership growth while guiding the club toward ongoing success and creating a legacy of excellence for everyone involved.